In todays world, technology is booming. From tablets to cell phones, Technology is no longer forced to be immobile. To create a successful business or keep a company running or maintained, mobility is a convenience you do not want to go without. Most everyone has a cell phone, why not place your business in the palm of their hands. In most cases the consumer will choose convenience over anything else. It’s not that our country is becoming lazy, in fact it is just the opposite of that. We have more tasks, tasks and jobs that keep us moving. Companies are not run from behind a desk in an immobile environment anymore. Companies grow and expand by leaders that are pro-active, constantly changing and growing and adapting to meet that generations need.
Todays generation needs mobility. They need convenience that sits at the slide of their hand or the push of a button. No matter what business you run, from restaurants to doctors offices, if you have not evolved into the mobile era the chances of you going anywhere, just honestly don’t look very good.
I know from a personal level, there is not a day that passes that my cell phone does not aid me in the search for something. It may be as simple as using my GPS to get me from point A to point B, or to me searching for a word in an online thesaurus that will make a letter to my superiors sound more professional. There is an answer to everything online, which is why running a mobile site is imperative. You want to reach a wide variety of consumers, in reality you want to take consumers from other competition as well. It sounds ugly, but its the truth. You want people to visit your site and to like it more than they do other sites aimed in the same direction.
So, now that we have established what will capture the customer, lets talk about how to keep the customer.
I have visited so many sites that are just, well, there are no other words to describe them other than BORING. Being in front of a screen is already a sure way to suck the life right out of anyone, so keep it entertaining. Bright colors, creative articles, something unique that will keep your customers interested.
When you make a transition to a mobile site, first impressions are of most importance. I mean, if the cake has no sugar, it’s like eating a spoon full of flour.
You just don’t want to do that, so appearance is everything.
You want your mobile site to be engaging, to make people want to come back and view it, and to offer enough content where they will have reason to come back and stay on there for longer than five minutes. You want a web design that is going to look suitable in every format possible. The range of devices available are infinite. There are tablets, cell phones, smart phones, I-pads, notebooks, and the old fashioned desk tops too, you want it available on all of these.
Mobilizing your site sounds complicated, at least it did for me when I began the task. It is really not as complex as it seems. You have many options, tools and converters out there in cyber space to help you with every step of the process. Look, mobilization is a vital step in making whatever realm of business you are in successful. When managing a company you don’t just aim for success, you want to aim to be the best. My grandma used to tell me “If your going to do something, don’t just do it half way”.
In the next few sections we will talk more in depth on each topic and reach the core of why mobilization of your site is important.